The Book

"Adapt or Die, Leadership Principles of an American General" condenses 35 years in the Army and 4 years at West Point into 9 leadership principles. With a focus on Faith and Family you will learn how to lead under difficult, changing circumstances.

The Speaker

Rick enjoys spreading his leadership principles to corporate, military, college or religious audiences. Click here to see clips of speeches that Rick has done and how you can get Rick speak to your organization.

The Man

Retired Army Lieutenant General Rick Lynch is a husband, father, grandfather, and a leader to more than 120k employees. Read more about Rick's journey from a small town in Ohio to becoming a thought leader on leadership.

Most Recent BLOG Posting

Adaptive Leadership is Essential

Adaptive leadership is critical across our Nation.  In today’s environment, circumstances change almost continuously.   Resources that were counted on are no longer available.  Weather, war, natural disasters, and economic issues all impact what we do day to day.   To use a military term, the world is VUCA- volatile, uncertain, complex and ambiguous. Leaders must be prepared for changing circumstances.  They must build organizations that can adapt to these changes.  This can be accomplished by focusing a leader development program on those characteristics that make leaders and organizations adaptive.  I describe nine of those characteristics in my book, Adapt or Die: Leadership Principles from an American

The Hearts of Leaders

Recently, Sarah and I spoke to one of the business units of the DFW airport.  We focused on how they can provide better service to folks traveling through DFW. In the service industry, folks should always have an attitude characterized by the phrase:  The answer is yes, now what's the question? Leaders should have a servant's heart, and remember that People don't care about how much you know, until they know how much you

Helping One Wounded Warrior

On Tuesday Sarah and I had the privilege to work on one of our passions---helping Wounded Warriors.  We are working with HEB and the Gary Sinise Foundation to build a mortgage free smart home for GySgt (Retired) Guillermo Tejada and his Family.  Guillermo lost both of his legs to an enemy IED in Afghanistan in 2010, but he didn't lose his spirit.  Guillermo focuses on his abilities, not his disabilities.  He and his amazing family are an inspiration to us all.  It is an honor to work with great organizations like HEB and the GSF to help this American

Shaping Future Leaders Between Recess and Show & Tell

Last week I had the privilege of conducting a Skype session with 4 second grade classes from the Pflugerville Elementary School.  All told, it was about 80 students, our Nation's future. We talked about freedom.  I emphasize that freedom wasn't free, and that American service members (and their Families) are sacrificing a great deal to protect our freedoms and our way of life.  I emphasized the importance of living a life of service to others. I told them to take the time to thank their teachers.  I believe that the two most important members of our society are our service members who protect our freedoms, and our teachers who build our Nation's future.  Unfortunately, we as a Nation give those two groups only minimal compensation.  We must constantly express our gratitude.  My hope is that these future leaders grow-up embracing and respecting our teachers and service member, thus shaping the course of

Serve and Protect

My favorite book is A Life God Rewards, by Bruce Wilkinson.  In it the author highlights the fact that it isn’t about the money you make or the position you attain, but rather about the people you touch.  It is about service to others.  There are many ways individuals can serve others.  I served in the US Army for 35 years.  Clergy, fire fighters, government officials are all other examples of careers of service, as is law enforcement. Across our Nation there are over 900,000 sworn law enforcement officers, 12% of which are female.  These are America heroes who have sworn to dedicate their lives to serve and protect others.  We must appreciate them and never take them for granted.   Our police forces across the Nation put their lives on the line, everyday, to keep us safe.  Without them, we would have a lawless society.  We would be afraid for our

The New Leadership in Pharma: An Interview with Rick Lynch, Former U.S. Army General

It was my pleasure speaking with the good folks at Verix.  Verix is a business intelligence software company that focuses on providing business intelligence analysis software applicable to all industries,  but focuses on life science and pharmaceuticals.  Verix services global Fortune 100 companies.  Please read the article below where I answer the pressing question...... What is the one leadership tip out of the “9 ways to lead” that you would pick as most powerful for Pharma

Thanks Again, Plains All American Pipeline

General Rick Lynch recently spoke to 200 leaders from our Operations group.  He engaged the audience very well, using examples from our business that demonstrated he had taken the time to learn about the company.  He connected with the audience and quietly but powerfully conveyed his leadership principles.  It was a wonderful learning experience delivered by a great leader who clearly cares a great deal for others.  - Plains All American

Houston Speech to Plains All American Pipeline, LP

This past week I spoke to 300 junior and senior leaders from Plains All American Pipeline, LP.  We focused on improving communications and performance appraisals & counseling. Plains All American Pipeline, LP is a $23B company.  They manage 18,000 miles of pipeline in 42 states, Pumping 3.9 million barrels of crude oil and natural gas daily.   Great folks, in a great organization, doing great work! Sarah and I signed books after the speech.  It was such a

On Point: Targeting America’s Misperception of War

A few weeks ago, I went to see American Sniper with my son-in-law.  I wasn’t sure what to expect.  I found the movie to be an accurate reflection of what we went thru as we tried to give the people of Iraq the opportunity to pursue freedom from fear.  There are over 16 million Iraqi people. They want what we want:  to be able to send their kids to school, have medical care, be able to provide for their Family, etc.  We tried to provide that for them.   I recommend that the American public go see the movie.  Less than 1% of the American public serve our Nation in uniform, but we all enjoy the freedoms provided by that select few.  76% of the American public say they have no idea what our Veterans are going thru.  Seeing this movie will help with that.   I don’t consider the movie to be
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