Leadership Principles from an American General


Rick Lynch’s motivational speaking foundation comes from his life’s story and leadership background. Audiences enjoy learning from his leadership principles through keynote addresses, lectures and seminars and walk away with supportive concepts based on lessons on how to lead better and build trust.

Rick enjoys spreading his leadership principles to corporate, military, college or religious audiences. Click below to watch clips of speeches that Rick has done and how you can get Rick speak to your organization.

Leadership Tours

Rick Lynch provides a transformative leadership development experience in an innovative alternative to the traditional executive offsite for your team. His common sense approach with exceptional leadership lessons and passion for leading people puts its audience in the mindset to lead better.

General Lynch’s leadership lessons come to life against the backdrop of famous battlefield sites where he will teach your team leadership lessons through some of history’s most dramatic successes and failures.


Workshops are based on Rick Lynch’s Adaptive Leadership experience during his 35 years in the Army. The sessions are focused on some aspect of adaptive leadership, such as time management, work-life balance, talent management, communication, collaboration, attitude and engagement.

Each topic is covered for one hour and the workshops normally last four hours. Contact Us to find out more about the Workshops or click on the button below to learn more.


Sharing stories from the front and insights born from overcoming adversity on both the battlefield and in the boardroom, Lynch reveals impactful leadership principles ranging from earning respect and working effectively with diverse teams to adapting to new technology and laying a foundation of trust built upon integrity.

“Adapt or Die, Leadership Principles of an American General” condenses 35 years in the Army and 4 years at West Point into 9 leadership principles. With a focus on Faith and Family you will learn how to lead under difficult, changing circumstances.

Adaptive Leadership


Rick Lynch’s Workshops, Leadership Tours and Speaker Keynote addresses are based on the concept of Adaptive Leadership, which is a leadership model founded on the idea that successful leaders must build and work with teams and enable them to adapt and find solutions, as opposed to tell them what to do.

The teamwork through Adaptive Leadership creates the conditions for the team to adapt to  constantly changing challenges and find solutions for their own success.

Rick Lynch’s Adaptive Leadership teachings come from his own experience as a leader during his 34 years career at the US Army where he led thousands of soldiers.

About Rick Lynch

Retired Army Lieutenant General Rick Lynch is a husband, father, grandfather, and a leader to more than 120k employees.

Rick Lynch was born in Hamilton, Ohio. He attended the United States Military Academy primarily because his parents couldn’t afford to send him to school anywhere else. He had no particular aspirations to be in the Army.

As a junior in high school, Rick asked his guidance counselor (Eilleen Lowell) where he could go to school if he had no money, and she recommended applying to the Service Academies (West Point and Annapolis). He asked how much they cost, and was told that he would be paid to attend. Made good sense to him.

He applied to both, and received his acceptance letter to West Point on a Monday, and his acceptance letter to Annapolis the very next day. He attended West Point only because he received that particular letter of acceptance earlier. The postman truly determined his fate.

Organizations that Rick Lynch has spoken to

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Rick Lynch has spoken at many organizations. Here is a list of some of them:

1st Medical Brigade, Fort Hood, Texas
Addison Texas Fire Department
AFJROTC Westlake
American Legion Division Champions
AUVSI Orlando
Bayer Pharmaceuticals
BNP Paribas
Bush Institute
Christian Broadcast Network Interview
Christians in Public Service
Cincinnati West Point Founders Day
Colleyville Assembly of God
Coppell Texas Fire Department
Cristo Rey High School
Crown Of Life Lutheran Church
Dallas Fort Worth Airport
Dallas Independent School District
Defense Logistics Agency
Ennis, Texas Rotary Club
Evangelical Lutheran Christians of America
Exxon Mobile
Faith Creek Church
Faith Creek Church
Fitton Center
Fort Worth ISD
Gary Sinise Foundation
Governing God’s Way
Hale Koa
Hamilton High School
HEB Corpus Christi
HEB San Antonio
Hodges Capital Management
Holmes Murphy Associates University
Immanuel Lutheran Church
Indiana University ROTC
International Builders Show
Life Church Men’s Ministry
Lockheed Martin Aeronautics
LULAC Scholarship Presentation
Lutheran Church Missouri Synod
Memorial Baptist Church
Michigan Army National Guard
Mikart Pharmaceuticals
National Center For Policy Analysis
National Robotics Engineering Center
NYC National Center for Policy Analysis
Operation Finally Home Wounded Warrior Weekend
Ovation Users Group, Emerson
Philanthropy Round Table
Plains All American Pipeline
Plano, TX Rotary Club
Price of Liberty Memorial
Purdue – Ft. Wayne
Republican party of Boone County, Arkansas
Rotary Club
Shire Pharmaceuticals
Sigma Financial
Soapstone United Methodist Church
Society of American Military Engineers
St Martin’s Episcopal Church
Sunbelt Rentals
Tech Data
Texas Association of College and University Police Administrators
Texas Christian University
Texas Commander’s Council
Texas Military Preparedness Commission
Thayer Leader Development Group / Insight
Thermo Fisher Scientific
Trophy Club Country Club networking social
TX Houston
University of North Carolina
University of Texas – Arlington College of Business
UPitt State of the Science
USC School of Social Work
USMA Cadets
UTA ROTC Commissioning
UTD Center for Brain Health
Westin Riverwalk Hotel
Westlake Texas Chamber of Commerce
Willis Group
Wisconsin National Guard
XTO Energy – Fort Worth
Youth Leadership Conference – Texas A&M
Youth Leadership Conference – College Station
Youth Leadership Conference – Fort Worth

His common sense approach with exceptional leadership lessons told through real battle stories paired with his passion for leading people is infectious and immediately puts you in the mindset to lead better, in fact, to just be a better person.

Ryan Munafo – Bayer HealthCare US

Completely relevant to what we do each and every day. I really enjoyed how General Lynch used stories to convey his overarching message.
It was one of the better presentations I have ever listened to, and I could have spent several hours listening to him!
Five stars for this 3-Star General. Outstanding choice for a speaker. Pages of notes taken. An investment by Cisco in having him here with us that I know will pay dividends for anyone listening and willing to put his advice to work in our “outfits”.
Extremely relevant and well worth the time. I took many areas of advice to heart. Great job, great story and a great leader. Thank you!
Awesome and very motivating!
What a great speaker! Humbling to listen to someone who has sacrificed so much in his life to provide leadership and freedom for so many.
Perfect for a Day 1 close out that created conversation over dinner.
Completely relevant to what we do each and every day. I really enjoyed how General Lynch used stories to convey his overarching message. It was one of the better presentations I have ever listened to, and I could have spent several hours listening to him!!!! Great idea to have him take part in this forum, and I really appreciate the personal signed copy of his book. What a nice touch. I can’t wait to read it!
Inspiring- the personally signed book was a nice touch- well done!