The Book

"Adapt or Die, Leadership Principles of an American General" condenses 35 years in the Army and 4 years at West Point into 9 leadership principles. With a focus on Faith and Family you will learn how to lead under difficult, changing circumstances.

The Speaker

Rick enjoys spreading his leadership principles to corporate, military, college or religious audiences. Click here to see clips of speeches that Rick has done and how you can get Rick speak to your organization.

The Man

Retired Army Lieutenant General Rick Lynch is a husband, father, grandfather, and a leader to more than 120k employees. Read more about Rick's journey from a small town in Ohio to becoming a thought leader on leadership.

Most Recent BLOG Posting

Houston Speech to Plains All American Pipeline, LP

This past week I spoke to 300 junior and senior leaders from Plains All American Pipeline, LP.  We focused on improving communications and performance appraisals & counseling. Plains All American Pipeline, LP is a $23B company.  They manage 18,000 miles of pipeline in 42 states, Pumping 3.9 million barrels of crude oil and natural gas daily.   Great folks, in a great organization, doing great work! Sarah and I signed books after the speech.  It was such a

On Point: Targeting America’s Misperception of War

A few weeks ago, I went to see American Sniper with my son-in-law.  I wasn’t sure what to expect.  I found the movie to be an accurate reflection of what we went thru as we tried to give the people of Iraq the opportunity to pursue freedom from fear.  There are over 16 million Iraqi people. They want what we want:  to be able to send their kids to school, have medical care, be able to provide for their Family, etc.  We tried to provide that for them.   I recommend that the American public go see the movie.  Less than 1% of the American public serve our Nation in uniform, but we all enjoy the freedoms provided by that select few.  76% of the American public say they have no idea what our Veterans are going thru.  Seeing this movie will help with that.   I don’t consider the movie to be
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