The Book

"Adapt or Die, Leadership Principles of an American General" condenses 35 years in the Army and 4 years at West Point into 9 leadership principles. With a focus on Faith and Family you will learn how to lead under difficult, changing circumstances.

The Speaker

Rick enjoys spreading his leadership principles to corporate, military, college or religious audiences. Click here to see clips of speeches that Rick has done and how you can get Rick speak to your organization.

The Man

Retired Army Lieutenant General Rick Lynch is a husband, father, grandfather, and a leader to more than 120k employees. Read more about Rick's journey from a small town in Ohio to becoming a thought leader on leadership.

Most Recent BLOG Posting

A Nation at Risk

I tell folks in my public presentations that if they slept well last night, they are not paying attention.  We are a Nation at risk.  We are at risk from both external and internal threats.   Externally we have threats from terrorist organizations like ISIS and Al Qaeda.  We have Russia trying to reestablish it’s dominance, and Iran working to get a nuclear weapon over time.   Internally we have threats from domestic terrorists, as evidenced by the recent attack on the recruiting station in Chattanooga, TN.  We also have folks trying to divide our country along racial lines, and folks advocating disrespect to law enforcement personnel.  It’s all very scary.   We must get our Nation back on track.  The key is electing folks to positions that have the best interests of America in their hearts.  We need decision makers who always ask the question:  “What is best for America”, as opposed to what

What is Truly Important

  At 9:27am Thursday, 16 July Sarah and I were blessed with the birth of our 2nd grandson, Rex Tyler Lynch.  Both Erica (our daughter in law) and Rex are doing great.  This is God’s true blessing.   Times like this make one pause and think about what is truly important in life.  Here, as of this AM, is a brand new human being that God has entrusted to our care.  My son, Lucas and his wife Erica now have a whole new set of extremely important responsibilities.  In addition to raising their first son, JW (now 2 ½ years old) they now have Rex Tyler to raise and care for.   We are blessed in that we all live close together.   Sarah and I are only 30 mins from Lucas and Erica.  Our daughter, Susan and her husband David also live nearby.  We as a Family can help whenever necessary.   I can’t think of

What to do with 7 hours?

  I am convinced the difference between an extremely successful individual (or organization) and a moderately successful one is time management.  It is possible to “do it all” if you simply manage your time.   I have always advocated a 15 /7/2 approach.  Think about it.  You need 7 hours sleep a night, and you should spend at least 2 hours per day on your physical health and well being (exercising, etc).  That leaves 15 hours each day to do whatever you want to do.   Assuming you have a normal job, you are probably working 8 of those hours.  OK…that still leaves 7 hours.  You can do a whole lot in 7 hours.  You can pursue a hobby, spend time with Family and friends, or work on improving yourself by reading / studying.   What I see is lots of folks spending those 7 hours “vegetating”.  They get stuck in TV, or social media, and

Be Kind to Animals

  On our recent vacation to Ireland, Sarah and I were relaxing.  I was out on the balcony doing my thing….drinking a whiskey, smoking a cigar, and reading a book entitled Rescuing Riley, Saving Myself by Zachary Anderegg.   This particular book is about a dog that had been cruelly abandoned and about a young man who was working to rescue to dog….and putting his own life at risk.   Right when I got to the part in the book about the rescue attempt, I looked down from our 3rd floor balcony and saw a young dog looking up at me.   The dog apparently was either a stray or had ran away from his owners…but he was surely all alone.  It sure seemed like much more than a coincidence!  We ensure that the dog was taken care of.  In fact, one of the employees at the hotel actually adopted the dog and took

Take Time to Relax

On a recent vacation to Ireland,  Sarah and I were part of a 7 day programmed tour.  The tour operator had decided to make day 4 a “free day” to allow the folks on the tour to do whatever they wanted on that particular day.   Many folks scheduled something else to do.  They participated in additional trips and tours.  Sarah and I opted to do nothing but “relax”.  Sarah got a massage.  I went for a swim and a workout.   We had a nice lunch together, then I found myself with a book in one hand, a cigar in the other, and a glass of fine whiskey by my side.   We are sure glad we did.  The “relax” day at the mid point of the tour was exactly what we needed.  We were rested for the remainder of the tour, and we didn’t come back from vacation in need of a

Roots of Your Raising Run Deep

During our recent trip to Ireland, Sarah and I both worked to find out more about our ancestors.  With names like Lynch and Cockerham (Sarah’s maiden name) we were sure there had to be some connection back to Ireland.  We were not disappointed.   I believe it is important to do that kind of research.  We are all a product of times past.  Each person in our ancestral line had some impact on our lives today.  Merle Haggard’s song said it best with the line “The roots of your raising run deep”.   Why are you the way you are?  Why do you have such fair skin?  Why are your eyes that color?  Why do you have the temperament you do?  The answer lies is some connection to the past.   In today’s internet environment, it is relatively easy to search out your roots.  With a minimal investment in time, there will be a

The True Meaning of Independence Day

As we pause to celebrate Independence Day this month, let’s ensure we focus on the right things.  Over time, 4th of July celebrations have become all about BBQ and festivities, without really thinking about what it means to be free.   Freedom isn’t free, and someone is always paying the price.  Let’s remember that this Independence Day.   Sarah and I have had the experience of being with folks who weren’t always free.  We were there in the Fulda Gap in Germany when the Warsaw Pact crumbled in 1989 and the East Germans experienced freedom for the first time.  I was there in Kuwait during Desert Shield and Desert Storm when we liberated the Kuwait’s from the oppressive regime of Saddam Hussein, and then in Iraq when we attempting to provide the Iraq people the opportunity to be free.   In each and every case, they cherished freedom because they knew what it was

The Danger of Stereotypes

I don’t understand why we as a Nation tend to stereotype groups based on the actions of individuals. A perfect example is what is going on now with our approach to law enforcement personnel. If some police officer does the wrong thing, we immediately assume that all police officers are suspect. That is just plain wrong. In every group in our society there are some “bad apples”. Some folks will inevitably do the wrong thing for the wrong reasons. The law enforcement community is not immune to that (nor are politicians, athletes, educators, military, etc). People do stupid stuff. What we shouldn’t do is label an entire group based on the actions of one individual. If an individual does something bad, focus on him. Take appropriate actions against him. Do not paint the entire group with the same paint brush that you paint that one individual. Let’s stop labeling people. Stereotypes not

The Source of Strength and Courage

We all need help.  We need strength, courage to do the things that need to be done on a daily basis.  There are many sources for that strength and courage.  I get mine from my relationship with God.  In Joshua 1:9 it is written Have I not commanded you?  Be strong and courageous.  Do not be terrified; do not be discouraged for the Lord your God will be with you wherever you go   Knowing that God is with us wherever we go is an amazing  source of strength.  Many times throughout my military career I was tasked to perform something that was very dangerous, but I could do it without fear knowing that God would be with me.   During Desert Shield and Desert Storm, I was the Executive Officer of a Cavalry Regiment.  We were stationed in Doha, Kuwait and were the last American presence in Kuwait.  Everyone else had returned

How to be Successful

I recently was the guest speaker at a high school graduation.  In the 15 mins I had allocated, I wanted to give the graduates some insights as to how they could be successful in life.  I left them with three ideas:   Live a life that God will reward. Be nice to folks.  Follow the golden rule.  Always demonstrate honesty and integrity in everything you do. Do every job superbly. Always exceed expectations.  Be the very best in everything you do.  Grow everyday.  Read, study, learn.  Seek out opportunities to better yourself. Be visible and widely known. Ensure your hard work is evident to those around you.  Don’t brag, just let people know what you are doing.  Be connected in life.  Do not withdraw into a social media vacuum.  Talk to people.  Enjoy each other’s company.   Obviously there is more to being successful than just these three things, but I didn’t want to overwhelm
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