The Book

"Adapt or Die, Leadership Principles of an American General" condenses 35 years in the Army and 4 years at West Point into 9 leadership principles. With a focus on Faith and Family you will learn how to lead under difficult, changing circumstances.

The Speaker

Rick enjoys spreading his leadership principles to corporate, military, college or religious audiences. Click here to see clips of speeches that Rick has done and how you can get Rick speak to your organization.

The Man

Retired Army Lieutenant General Rick Lynch is a husband, father, grandfather, and a leader to more than 120k employees. Read more about Rick's journey from a small town in Ohio to becoming a thought leader on leadership.

Most Recent BLOG Posting

The Danger of Stereotypes

I don’t understand why we as a Nation tend to stereotype groups based on the actions of individuals. A perfect example is what is going on now with our approach to law enforcement personnel. If some police officer does the wrong thing, we immediately assume that all police officers are suspect. That is just plain wrong. In every group in our society there are some “bad apples”. Some folks will inevitably do the wrong thing for the wrong reasons. The law enforcement community is not immune to that (nor are politicians, athletes, educators, military, etc). People do stupid stuff. What we shouldn’t do is label an entire group based on the actions of one individual. If an individual does something bad, focus on him. Take appropriate actions against him. Do not paint the entire group with the same paint brush that you paint that one individual. Let’s stop labeling people. Stereotypes not

The Source of Strength and Courage

We all need help.  We need strength, courage to do the things that need to be done on a daily basis.  There are many sources for that strength and courage.  I get mine from my relationship with God.  In Joshua 1:9 it is written Have I not commanded you?  Be strong and courageous.  Do not be terrified; do not be discouraged for the Lord your God will be with you wherever you go   Knowing that God is with us wherever we go is an amazing  source of strength.  Many times throughout my military career I was tasked to perform something that was very dangerous, but I could do it without fear knowing that God would be with me.   During Desert Shield and Desert Storm, I was the Executive Officer of a Cavalry Regiment.  We were stationed in Doha, Kuwait and were the last American presence in Kuwait.  Everyone else had returned

How to be Successful

I recently was the guest speaker at a high school graduation.  In the 15 mins I had allocated, I wanted to give the graduates some insights as to how they could be successful in life.  I left them with three ideas:   Live a life that God will reward. Be nice to folks.  Follow the golden rule.  Always demonstrate honesty and integrity in everything you do. Do every job superbly. Always exceed expectations.  Be the very best in everything you do.  Grow everyday.  Read, study, learn.  Seek out opportunities to better yourself. Be visible and widely known. Ensure your hard work is evident to those around you.  Don’t brag, just let people know what you are doing.  Be connected in life.  Do not withdraw into a social media vacuum.  Talk to people.  Enjoy each other’s company.   Obviously there is more to being successful than just these three things, but I didn’t want to overwhelm

Celebrate Diversity

  I continue to find myself worried about the future of our Nation.  The current situation in Ferguson, Missouri and other parts of our country is of great concern. Unfortunately, there are elements in our society who want to emphasize divisiveness over diversity.  They want to drive a wedge between us.  I saw this in Iraq during my service there.  Folks there committed specific acts of terror to inflame tension between the Iraqi Shias and Sunnis.   We can’t allow that to happen here the United States of America   I argue continuously that families, communities and organizations should celebrate diversity.  They must move beyond simple tolerance and truly embrace and celebrate diversity.  If they do that, everyone will flourish.  All indicators of success will dramatically improve.   We will be exponentially more effective.  The US Military is a case in point.   In 1948  President Truman issued an executive order that it was his policy

Gary Sinise Foundation Gives Back

Sarah and I were with Gary Sinise last week as we presented a mortgage free home to GySgt (R) Guillermo Tejada (double amputee) as part of Gary Sinise Foundation / HEB activities.  Such an inspiration to be around such a selfless servant as Gary, and a true American hero as

Service to Others

  My favorite book is entitled A Life God Rewards, by Bruce Wilkinson.   In the book the author contends that God really doesn’t care about how many stars you wear (in my case), or how much money you make….He cares about the number of people you touch. I am convinced we would have a better Nation if everyone made it a point to serve others.  Today, less that 1% of the American public serve our Nation in uniform, but we all enjoy the freedoms provided by those select few.  That’s service. Of note, you don’t have to be in the US Military to serve others.  There are many professions (medical, education, law enforcement, clergy, etc) in which folks make a remarkable contribution to society, and they should also be commended.  That’s service as well. I tell folks in my public presentations that the most important piece of furniture in their homes is their

The Cycle of Life

I am currently sitting on a beach in Port Aransas, TX with my wife Sarah, our son Lucas, his wife Erica, and our grandson JW (now 2 ½ years old).   Almost 30 years ago Sarah and I brought our son Lucas down to this very same beach.  Yesterday as I watched Lucas expose his son JW to the wonders of the ocean, I flashed back to when I did the same thing to him 3 decades prior.   What he did with his son is what I did with mine.  He held his hand very tightly as together they walked towards the ocean.  You could tell that JW was unsure about what he was looking at.  It was a lot larger than his bathtub or his Grandpa’s swimming pool.  As JW’s feet first felt the ocean water, his eyes lit up with wonder.  He reached down and grabbed a handful of sand

Memorial Day

The other day, someone came up to me and wished me “Happy Memorial Day”.  I don’t understand that.  How can the day, where we pause and reflect on those who gave their lives in defense of our freedom, be happy?  It’s like telling someone who recently lost a loved one “Have a happy funeral”.   We as a Nation take freedom for granted, because it is all we have ever known.  Folks wake-up each day able to enjoy freedoms, but they came at a cost.  Memorial Day is intended to be that day we as a Nation remember the cost.  Since our founding fathers, over 665 thousand Americans have given their lives in defense of our freedoms.   Most recently over 6000 have died protecting our freedoms and our way of life in Iraq and Afghanistan.  And, behind each of those fallen heroes is a Family that mourns the loss of their loved

Leaders Have Fun Too

Some folks believe it is ironic that one of my leadership principles is “Have Fun”.  They believe that being a leader is all about dedication and hard work.  That’s true, but it is not the complete story.  There is more to life than just work.  We must have fun as well. I believe that leaders must demonstrate that it is OK to have fun.  They must show those folks around them that they have fun, and want them to as well.  They should talk about things other than work.  They should highlight their passions and show everyone what they enjoy. There are people who believe that they should work hard today, but play hard tomorrow.  I hear that all the time.  Folks tell me that they have goals and aspirations, and that if they don’t work hard to accomplish those today they will fall short.  The problem with that logic is
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